{"id":4926,"date":"2022-12-24T10:40:07","date_gmt":"2022-12-24T13:40:07","guid":{"rendered":"http:\/\/buledigital.com.br\/monoanimation\/?post_type=portfolio&p=4926"},"modified":"2024-12-12T16:43:31","modified_gmt":"2024-12-12T19:43:31","slug":"animacao-experiencia-marca-hellmanns","status":"publish","type":"portfolio","link":"https:\/\/monoanimation.com.br\/en\/portfolio\/animacao-experiencia-marca-hellmanns\/","title":{"rendered":"What has one little tomato said to the other? Hellmann's | Branded Experience Content"},"content":{"rendered":"
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What has one little tomato said to the other? Hellmann's | Branded Experience Content<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Brand Experience and Real-Time Capture<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Film<\/span><\/h4>\nAgency<\/strong>\nCubo CC\n\nClient<\/strong>\nHellmann\u2019s\n\nProduction by<\/strong>\nMono Animation\n\nDirector<\/strong>\nAndr\u00e9 Holzmeister e Bruno Bask\n\nTechnique<\/strong>\n3D Animation\n\nSound Design<\/strong>\nNoisestudio\n\nMedia<\/strong>\nExperi\u00eancia de Marca\n\nThanks to<\/strong>\nTiago and Tom\u00e1s, who tried everything.<\/td>\n

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Rock In<\/b> Hellmann\u2019s<\/h4>\nAgency\u00a0<\/b>\n\nCubo CC \/ The Kumite<\/span>\n\nClient<\/b>\n<\/b>Hellmann\u2019s<\/span>\n\nDirector<\/b>\n<\/span>Andr\u00e9 Holzmeister<\/span>\n\nCreative director<\/b>\n<\/b>Bruno Bask<\/span>\n\nDevelopment<\/b>\n<\/b>Mono Animation<\/span>\n\nMedia<\/b>\n<\/b>Rock in Rio and YouTube Channel<\/span>\n\nActor\n<\/b>Marco Gon\u00e7alves<\/span>\n\nCapture and location\n<\/b>Dot Motion Studio<\/span>\n\nTechnique<\/b>:\n<\/span>Real-time tecnology<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Film<\/span><\/h4>

Title<\/strong><\/p>

What has one little tomato said to the other?<\/p>

Agency<\/strong>
Cubo CC<\/p>

Client<\/strong>
Hellmann\u2019s<\/p>

Production by<\/strong>
Mono Animation<\/p>

Director<\/strong>
Andr\u00e9 Holzmeister e Bruno Bask<\/p>

Technique<\/strong>
3D Animation<\/p>

Sound Design<\/strong>
Noisestudio<\/p>

Media<\/strong>
Experi\u00eancia de Marca<\/p>

Thanks to<\/strong>
Tiago and Tom\u00e1s, who tried everything.<\/p><\/td>

Rock In<\/b> Hellmann\u2019s<\/h4>

Agency <\/b><\/p>

Cubo CC \/ The Kumite<\/span><\/p>

Client<\/b>
<\/b>Hellmann\u2019s<\/span><\/p>

Director<\/b>
<\/span>Andr\u00e9 Holzmeister<\/span><\/p>

Creative director<\/b>
<\/b>Bruno Bask<\/span><\/p>

Development<\/b>
<\/b>Mono Animation<\/span><\/p>

Media<\/b>
<\/b>Rock in Rio and YouTube Channel<\/span><\/p>

Actor
<\/b>Marco Gon\u00e7alves<\/span><\/p>

Capture and location
<\/b>Dot Motion Studio<\/span><\/p>

Technique<\/b>:
<\/span>Real-time tecnology<\/span><\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Pre-Production Character Lookdev<\/b><\/p>

Pedro Conti

<\/p>

Pre-production Look Dev<\/b><\/p>

Diego Esteves<\/p>

Character design\/Concept Art<\/b><\/p>

Marco Furtado<\/p>

\u00a0<\/b><\/p>

Animation Director<\/b><\/p>

Bruno Bask<\/span><\/p>

Eduardo Nakamura<\/span><\/p>


Art Director<\/b><\/p>

Eduardo Nakamura<\/span><\/p>


CG Supervisor<\/b><\/p>

Rodrigo Augusto<\/span><\/p>

Rui Okusako<\/span><\/p>


Coordinator\u00a0<\/b><\/p>

Amanda Telles<\/span><\/p>

Rui Okusako<\/span><\/p>


Concept Art\/Matte Paintings<\/b><\/p>

Eduardo Nakamura<\/span><\/p>

Fernando Nakutis<\/span><\/p>

Guilherme Grandizolli<\/span><\/p>


Storyboard\/ Animatic<\/b><\/p>

Bruno Bask<\/span><\/p>

Eduardo Nakamura<\/span><\/p>

Rui Okusako<\/span><\/p>


Modeling<\/b><\/p>

Gabriel Mengui<\/span><\/p>

Marcel Tsuruda<\/span><\/p>

Rubens Alves<\/span><\/p><\/td>

Rigging<\/b><\/p>

Danilo Pinheiro<\/span><\/p>

Gabriel Mengui<\/span><\/p>

Rubens Alves<\/span><\/p>


3D Layout<\/b><\/p>

Ale Martins<\/span><\/p>


Animation Supervisor<\/b><\/p>

Ale Martins<\/span><\/p>


Animation<\/b><\/p>

Hannry Pschera<\/span><\/p>

Jonathan Edward<\/span><\/p>

Lia Hazan<\/span><\/p>

Michael Maron<\/span><\/p>

Odair Martins<\/span><\/p>

Z\u00e9 Alexandre<\/span><\/p>


Look Dev\/Render<\/b><\/p>

Gabriel Mengui<\/span><\/p>

Priscila Badar\u00f3<\/span><\/p>

Rodrigo Augusto<\/span><\/p>


Compositing\/Editing<\/b><\/p>

Rodrigo Augusto<\/span><\/p>

Rui Okusako<\/span><\/p>


Sound Design\u00a0<\/b><\/p>

Noise Estudio<\/span><\/p><\/td><\/tr><\/tbody><\/table><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Two lost tomatoes decide to pursue their dream: they want to be comedians. This 3D animation was created to Hellmann's and uses the storytelling to reach the audience in this brand content experience to show what is the best destination to the best tomatoes. Among classical jokes (sometimes not so good jokes), the characters Tiago and Tomas are on this adventure, in a very different advertising story.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Rock In Hellmann's Film<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The characters Tiago and Tomas appear in an interactive project where both were working. They bring last-minute news on the big screen of Rock in Rio 2015 and on Hellmann's's Youtube channel. People twitted #rockinriohellmanns, and the tweets were commented on the screen while they enjoyed the shows.<\/p>

The technology quickly animated short videos (30\" to 1'30\"), with humor, improvisation, and stand-ups. The body's movements of the tomatoes were pre-programmed and chosen on the moment of the filming, while the actor's facial expressions were recorded in real time by markless sensors (software faceware). The interaction was successful, and the brand decided to tell a little bit more about the story of the tomatoes. \"What has one little tomato said to the other?\" is the continuation of their story, and this is our manifest movie.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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