What has one little tomato said to the other? Hellmann's | Branded Experience Content
Brand Experience and Real-Time Capture
FilmAgency Cubo CCClient Hellmann’sProduction by Mono AnimationDirector André Holzmeister e Bruno BaskTechnique 3D AnimationSound Design NoisestudioMedia Experiência de MarcaThanks to Tiago and Tomás, who tried everything. | Rock In Hellmann’sAgency Cubo CC / The KumiteClient Hellmann’sDirector André HolzmeisterCreative director Bruno BaskDevelopment Mono AnimationMedia Rock in Rio and YouTube ChannelActor Marco GonçalvesCapture and location Dot Motion StudioTechnique: Real-time tecnology |
FilmTitle What has one little tomato said to the other? Agency Client Production by Director Technique Sound Design Media Thanks to | Rock In Hellmann’sAgency Cubo CC / The Kumite Client Director Creative director Development Media Actor Capture and location Technique: |
Pre-Production Character Lookdev Pedro Conti Pre-production Look Dev Diego Esteves Character design/Concept Art Marco Furtado
Animation Director Bruno Bask Eduardo Nakamura
Eduardo Nakamura
Rodrigo Augusto Rui Okusako
Amanda Telles Rui Okusako
Eduardo Nakamura Fernando Nakutis Guilherme Grandizolli
Bruno Bask Eduardo Nakamura Rui Okusako
Gabriel Mengui Marcel Tsuruda Rubens Alves | Rigging Danilo Pinheiro Gabriel Mengui Rubens Alves
Ale Martins
Ale Martins
Hannry Pschera Jonathan Edward Lia Hazan Michael Maron Odair Martins Zé Alexandre
Gabriel Mengui Priscila Badaró Rodrigo Augusto
Rodrigo Augusto Rui Okusako
Noise Estudio |
Two lost tomatoes decide to pursue their dream: they want to be comedians. This 3D animation was created to Hellmann's and uses the storytelling to reach the audience in this brand content experience to show what is the best destination to the best tomatoes. Among classical jokes (sometimes not so good jokes), the characters Tiago and Tomas are on this adventure, in a very different advertising story.
Rock In Hellmann's Film
The characters Tiago and Tomas appear in an interactive project where both were working. They bring last-minute news on the big screen of Rock in Rio 2015 and on Hellmann's's Youtube channel. People twitted #rockinriohellmanns, and the tweets were commented on the screen while they enjoyed the shows.
The technology quickly animated short videos (30" to 1'30"), with humor, improvisation, and stand-ups. The body's movements of the tomatoes were pre-programmed and chosen on the moment of the filming, while the actor's facial expressions were recorded in real time by markless sensors (software faceware). The interaction was successful, and the brand decided to tell a little bit more about the story of the tomatoes. "What has one little tomato said to the other?" is the continuation of their story, and this is our manifest movie.
