Real-time Experience Rock in Hellmann’s
Rock in Hellmann’s: Real-time Interactivity of Hellmann’s at Rock In Rio 2015
The two characters Tiago and Tomas appear on Rock In Rio to bring the fresh news about the event. Public tweeted #rockinhellmanns and could have their tweets commented on the big screen of the event and also later on the YouTube Channel. The technology we develop was enabled to deliver videos of 30'' to 1'30 in a really short time.The body movements of the characters were previously animated and programmed for being chosen at the moment we captured the actor's expressions. The facial expressions of the actor were real-time captured with markless sensors, via software faceware.
Know more about this technology on our blog! Follow the link:
Mono/Blog/Interactivity-New-Medias-And-Expansion-of-Advertising-Horizons
Client
Hellmann’s
Agency / Producer
Cubocc / TheKumite
Director
André Holzmeister
Media
Rock in Rio and YouTube Channel
Actor
Marco Gonçalves
Development and Animation
Mono Animation
Capture and Location
Dot Motion Studio
Technique
Real-time tecnology
Director (Mono)
Bruno Bask
